Sugar dating has exploded in Thailand over the past few years, and 2025 is shaping up to be the year of new platforms. The old giant, Seeking Arrangement, still has members, but many Thai girls are moving to alternatives like Secret Benefits and Sugarbook.

In Bangkok, especially around Thonglor and Ekkamai, you’ll find university girls using these apps to meet older expats and tourists willing to pay allowances. Sugarbook has gained traction with younger women who prefer monthly deals, while Secret Benefits is popular because it feels less scammy and more discreet.

Allowances vary wildly—from 20k baht/month for casual meetups, up to 60k or more for exclusive arrangements. For guys looking for companionship rather than just quick fun, sugar dating offers a softer, more relationship-like experience. Whether you’re in Bangkok, Chiang Mai, or even Phuket, sugar babies are only a few clicks away, and the scene is only getting bigger.