Are you a gogo bar lover? Then this is not easy to say.

As of January 5, 2026, the gogo bars on Pattaya Walking Street are actively destroying their own business model. And after seeing it firsthand, the sharp drop in business suddenly makes perfect sense.

Let me share what actually happened, then I will give my opinion.

I walked into a newly opened gogo bar called Chick, owned by the same group behind Pin Up, XS, and the recently launched Eden Gogo Bar. Same ownership, same direction.

I bought a lady drink for a sweet looking dancer and asked her if she wanted to barfine. She smiled and said yes.

Then came the conditions.

First, I had to buy five lady drinks.

Then pay a 2,000 baht barfine.

Then for short time companionship, her fee was 6,000 baht.

I honestly thought I misunderstood. I asked her to repeat everything again. She did. Same numbers. No confusion.

That was the moment it clicked.

This is not an isolated case. This pricing structure is now becoming the standard on Walking Street, and it is absolutely killing the traditional gogo bar experience. Gogo bars were never built on outrageous upfront costs and pressure buying. They were built on volume, atmosphere, impulse decisions, and reasonable barfine expectations.

When a customer feels shocked instead of excited, the fun is already gone.

People do not mind spending money in Pattaya gogo bars. What they hate is feeling squeezed, rushed, and treated like an ATM. These prices scream desperation, not confidence.

For longtime Thai gogo bar lovers, this is a sad moment. Walking Street is losing what made it special, and unless this business model changes, the damage will only get worse.

Curious to hear if others are seeing the same thing lately on Walking Street.